Tuesday, 19 April 2016

May's 1st blog post

Hidden sugar and fat is another way that virtually all the big food companies have secretly made your food more addictive, as well as more fattening.Apple sauce, breakfast cereal, even pasta sauce all have added sugar.Virtually any sauce or dressing you like has added sugar and fat. Why do kids only like ranch dressing so much?  It’s sweet.Things that originally have a high water content (like veggies or chicken wings) are fried which removes the water and replaces them with fat.  If you get wings in a restaurant, they’ve probably actually been fried 2-3 times.  One at the factory, and multiple times at the restaurant.Consumers even started getting smart and avoiding the word “sugar” on labels – so companies started putting in 4-5 different types of sugar – honey, molasses, high-fructose corn syrup – so that sugar could get pushed further down on the ingredient list.Some breads even have a lot of sugar – McDonald’s hamburger buns are on a sweetness level of 7 out of 15. Ketchup is around an 8 or 9, while Pizza Hut pizza sauce is close to a 10 or 12 out of 15.Added sugar is everywhere – and not just in your frosted flakes.Apple sauce, breakfast foods, your morning orange juice that is slowly killing you, you name it – added sugar.
Added chemicals and flavors are another way to create flavors and get you hooked.Hot chocolate, for example, has almost no chocolate in it. It’s a high school science experiment.  If that terrifies you, it should.  It’s basically made up of some dairy replacements (for that creamy quality) and then has added sugar and artificial flavors.There are billion dollar businesses designed to make food taste like something that it’s not.So instead of including dairy products in your food, the artificial flavoring companies can remove that and just make it taste like there’s dairy in there

Wednesday, 6 April 2016

April's 2nd blog post

When we see food we like, or see something that reminds us of food we like, the brain immediately releases dopamine which starts that craving process. And once we get that food in our mouth, it again releases even more dopamine.  

There are a few main ways that smart food marketers are having you eat a lot more than you think:
  1. Processing
  2. Hidden Sugar, Fat & Salt
  3. Added Chemicals and Flavors
Processing is one of the ways that the food industry sneakily makes you eat more.Processing basically removes the bran, husk, shell, fiber, and some other things in your food – making it easier to eat a lot more and a lot quicker.  It’s baby food for adults.Boneless wings? So you can scarf em down.Deep fried anything?  The water content is replaced with fat.  Creating that crispiness you like so much, and a much stronger flavor.Buttery, creamy rolls and sauces?  Fat helps bring out the flavor, and also gives that soft “melt in your mouth” texture.